In an article by british jounalist Boyd Farrow for Medium's magazine "2069", we are going on a journey into the alternative sweetener market in Israel and the future of sugar and how to fight obesity. Israeli startup Amai has designed a ultra-sweet protein derived from the reengineered DNA of a plant found in Malaysia. Amai is just one of many startups in Israel working on sweeteners and they argue that food industry is on the brink of a real sugar revolution. #boydfarrow#obesity#sugar
In an article by british jounalist Boyd Farrow for Medium's magazine "2069", we are going on a journey into the alternative sweetener market in Israel and the... See more
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